Close-up view of black and white business cards, some with dotted patterns, arranged on a white surface, with a black and white box and a business card with contact information visible.

Gather
Chicago, IL

A Contemporary Brand Evolution for a Neighborhood Staple

The word 'GATHER' in capital letters on a white background.
Design with two adjacent hexagons, one dark teal with the word 'GATHER' and the other light teal with 'The Heart of Lincoln Square' around it.

Gather has been a mainstay of the Lincoln Square neighborhood in Chicago for over a decade. With the opening of its sister restaurant, The Warbler, in 2017, the owners decided to embark on a refresh of the Gather brand to bring a more refined, elevated feel to the restaurant and to better differentiate it from its more casual neighbor.

The identity takes its cues from a fan-favorite wallcovering in the space, with a simplified motif expressed in printed materials in the form of letterpress printing.

The website was completely reimagined from the ground-up, focusing on Gather’s defining experiences, from the food itself to its extensive beverage program and a series of special, community- and family-focused events throughout the year.

A digital image of a restaurant menu layout featuring sections for beverages, after dinner drinks, desserts, wines by the glass, and spirits, with decorative hexagon motifs and a light green background.
Collection of website screenshots showcasing a restaurant named Gather, featuring images of food, drinks, restaurant interior, staff preparing dishes, and people dining.
A dark green textured card with a blue hexagon in the center labeled 'GATHER' and a thin blue line through the hexagon. The card is on top of a darker green textured paper with polka dots and surrounded by white papers, one of which has a small blue hexagon labeled 'GATHER' and polka dot patterned labels.

Client
Gather

Print
AccuColor Plus & Dupli Graphics

Identity Design

Print Collateral
Design

Website Design

All Projects