Bright, modern restaurant interior with white walls, large windows, beige seating, and a pizza oven in the background.

Lumia
Mequon, WI

Illuminated Senior Lifestyle on Milwaukee’s North Shore

Logo with geometric pattern on the left and the words 'LUMIA MEQUON' on the right.
Geometric pattern with triangles and diamonds in muted shades of gray, blue, green, and brown, forming a symmetrical, repeating design.
Logo for Luumia, a jewelry and jewelry store, with a geometric emblem and the text 'Luumia' and 'Mequon'.
Open magazine with multiple pages spread out on a white surface, containing text and geometric designs, along with a portion of a person's face on one of the pages.
Open book showing pattern design pages with geometric mosaic patterns and color options.
A cafe interior with a row of tan chairs at a counter with a geometric tile pattern, a wall with wooden paneling, shelves with snacks and decorations, a large TV screen showing a scene from a movie, and a sign that says "Oxbow" on the wall.
Interior of a restaurant or cafe with beige chairs, a wooden wall with a sign that says 'Oxbow', and a decorative blue screen in the foreground. There is also an exit sign on the wall and green plants on the table.
Glass door with the logo and text for Canyopy, a tattoo and piercing studio, with blurred interior and lighting in the background.
Close-up of a decorative glass door with a geometric pattern, reflecting a blurred interior space with hanging lights.
Living room with black leather armchairs, a wood coffee table, a fireplace, built-in wooden bookshelves, a wall-mounted flat-screen TV, and decorative items like vases and books, with large windows and cream curtains.
A kitchen with a wooden cabinet, tile backsplash, framed botanical prints on the wall, and a large green houseplant.
Living room featuring a fireplace with a stone surround, wooden built-in shelves with decorative items and books, a patterned red and blue armchair, a gray rug, and a potted plant.

Inspired by the open prairie-like spaces of surrounding Mequon, Lumia is an elevated senior living community located in what was once vast farmland just to the West of Lake Michigan.

Lumia’s identity draws inspiration from the local area, with the mark a nod to the familiar barn art of rural Wisconsin, and the color palette referencing the hues of the open landscape and lakefront.

Interiors complement the open and light-filled architecture with textural materials and a warm, natural palette — adding to the sense of a refined community lifestyle. Residential-style furniture and custom artwork feature bold patterns and color that echo the Lumia brand throughout the property.

This is no ordinary senior community. Lumia aspires to create an atmosphere akin to a hospitality experience of the highest quality.

Interior of a modern restaurant with white walls, beige chairs, white tables, and decorative paintings on the wall featuring geometric patterns and colors like yellow, black, pink, and green. Large windows let in natural light, and small vases with green plants are on each table.
Close-up of a wall decorated with colorful geometric paper or fabric shapes arranged in a pattern.
Interior of a spacious, modern dining area with white walls and high vaulted ceiling, large windows, and multiple circular chandeliers hanging from the ceiling. There are several dining tables and chairs, as well as wall art and potted plants for decoration.
An open magazine or brochure on a light gray surface. The left page shows a geometric pattern with triangles and squares in various shades of blue, green, white, black, and gold. The right page features a smiling elderly woman with gray hair tied back, wearing a dark top, with the headline "ILLUMINATING SENIOR LIVING" and the logo and name "LUMIA MEQUON."
Open magazine spread showing images of elderly people engaging in social activities and text about assisted living and community support.
Collection of business stationery including letterhead and business cards for Lumia Mequon, featuring a geometric logo, subtle geometric patterns, and contact information, arranged on a neutral background.
Website design mockup for Lumia Mequon senior living community, showing homepage and interior pages with images of elderly residents and their families, and sections about care options and amenities.

Leah and Peter are not just talented designers, but they are good partners who go above-and-beyond their scope of service to our projects. Leah neatly ties together her experience in many different areas (housing, hospitality, restaurants) to bring elevated and fresh design to our senior living communities. Peter is a world class designer — the best in Milwaukee. He’s also a designer that runs an effective design process that results in collaborative and thoughtful brands. Together, they make us feel like we collectively own our designs so that we can be collectively proud of them.

Aaron Matter
Founder, Matter Development

Naming

Identity Design

Interior Design

Print Collateral
Design

Website Design

Signage Design

Environmental
Graphics

Art Curation & Development

Client
Matter Development

Architect
Plunkett Raysich Architects

Consultant
Justine Bateman

General Contractor
Catalyst Construction

Photography
Ryan Hainey

All Projects