Close-up of a multi-page cafe menu with sections for brunch favorites, lunch options, and kids' meals, featuring items like chorizo burrito, sweet potato with black bean burrito, avocado toast, smoked salmon bagel, and seasonal galette, with a distinctive yellow and teal color scheme.

Miss Molly’s
Milwaukee, WI

Classic Charm Meets Modern Tastes


A white tote bag and a white T-shirt, both with green and yellow text and logos. The tote bag has the words "Made in Milwaukee" and a circular logo with the words "Mrs. Molly's" and an orange letter "M" in the center. The T-shirt has the same circular logo with an orange letter "M" and additional text around the logo reading "Mrs. Molly's Cafe & Pastry Shop".
Business cards and stickers for Miss Molly's Cafe & Pastry Shop, featuring a large stylized letter 'M' and contact details.
View through a window showing seating inside a cafe or bakery with tables and chairs, part of the interior decor, and a glimpse of the outdoors with trees and a streetlamp.

Having established itself as a cornerstone of the cafe scene in the neighborhood over several years, Molly Sullivan engaged o&o to freshen up the Miss Molly’s brand and space to better reflect the high quality offering.

On the identity side, a balance was struck between classic charm and modern taste, with the flourishing Lust Script taking center stage in a warm, homey but totally fresh color palette. Inside, a few key areas were cleverly targeted within a small budget in order to maximize impact — cleaner, brighter paint colors and a vibrant, floral wallcovering that marries to the new identity and that acts as a focal point in the space.

A modern dining area with a wooden table, white chairs, and a fireplace with a textured white surround. Flower-themed wallpaper with colorful flowers and green foliage decorates the wall above the fireplace. Small plants and books are placed on the mantle, and a glass vase with dried flowers sit on the table.
Sign for Miss Molly's Cafe & Pastry Shop attached to a black metal frame with a building and cloudy sky in the background.
A café menu from Miss Molly's Café & Pastry Shop, featuring breakfast, crepes, lunch, and dessert options on a cream-colored background with black and orange text, and a logo at the bottom.
A collage of images including a savory pie with a golden crust, a stack of chocolate chip cookies, and cupcakes with white frosting and fruit toppings, all related to a bakery or cafe.

Identity Design

Interior Design

Print Collateral
Design

Website Design

Signage Design

Client
Miss Molly’s Café and Pastry Shop