Exterior view of a modern restaurant named 'North Ave Market' with large windows, a brick facade, and a sign listing menu items. There is a tree in front of the building and warm lighting inside, with people dining inside. The sky is clear with a hint of dusk.

North Avenue Market
Milwaukee, WI

A Place for the Community to Shine — Together

A modern restaurant interior with a bar counter, several patrons seated and enjoying drinks, industrial-style ceiling with ducts, large windows, and a mix of seating options including barstools and tables. Some patrons are in conversation or relaxing.
View of the entrance to a bar inside a restaurant, with a sign indicating 'Bittercube Bar'. The interior has dark walls, industrial ductwork, wooden beams, and a yellow bar counter with black bar stools. The floor has a large logo with the words 'Feeding Savings and Loyalty' and the shield of the United States.
A group of people sitting on leather chairs and sofas in a living room, watching a basketball game on a wall-mounted TV. The room has a modern decor with plants, a fireplace, a large window, and a wooden ceiling with a chandelier.
Interior of a lively cafe or restaurant with a small music performance area. People are sitting at tables, chatting and enjoying drinks, while a woman plays guitar on a small stage.

A truly catalytic project where Milwaukee meets Wauwatosa, the award-winning North Avenue Market stands as a destination food hall that is truly supportive of the community it is situated in, and the myriad minority-owned businesses it houses.

Located in a totally re-imagined bank building from the late 1940s, North Avenue Market’s design is inspired by the automotive industry that drove Milwaukee’s development Westward as cars became the norm, also nodding to the fact that the site was — prior to being a bank — home to one of numerous automotive businesses on the North Avenue strip. Vibrant colors, large feature graphics and local historical stories are the backdrop to what is fast becoming the engaging gathering point it aspired to be at the outset.

Yellow T-shirt with white text saying "Rise & Shine!" and a blue tote bag with red text saying "Fill me up!". Various circular stickers with slogans like "One more for the Road" and "Pedal to the Metal" around them on a gray surface.
Interior of a modern cafe with green artificial plant wall and pink text sign that reads 'A PLACE WHERE LIFE COMES TO LIFE'. Yellow chairs and a yellow high-top table are placed in front of the wall. Warm string lights hang from the ceiling. To the right, there is a mural or digital art of a woman with a pink background and red hearts. A person is walking up stairs visible through an opening.
A person wearing a black leather jacket and white sneakers is walking up a staircase with a black metal railing. Behind them is a yellow wall, and to their left, a blue wall with framed black and white photographs and red and black text stating, 'A PLACE WHERE LIFE COMES TO LIFE.' The ceiling is wooden with exposed beams.
The image shows a staircase with yellow and black striped treads, leading down to a landing. To the left, there is a painted wall with colorful artwork, and on the right, a solid green wall with a yellow handrail attached.

Working with o&o studio was one of the best decisions I made in setting up North Avenue Market! They were creative, detail oriented, easy to work with, and helped push me outside my comfort zone to develop a great space loved by our community.

Chris Harris Morse, Owner

Identity Design

Interior Design

Website Design

Signage Design

Environmental
Graphics

Art Curation & Development

Client
North Avenue Market

Architect
Galbraith Carnahan Architects

General Contractor
Duffek Construction

Photography
Ryan Hainey

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