The Fields
Chicago, IL
An Industrial Past meets a Maker Future
o&o studio was engaged to develop a cohesive environmental branding and wayfinding system to be used across the sprawling site, with the goal of shining a light on the rich heritage of the buildings while also pointing to a revitalized, ‘next-100-year’ vision for the future of the site.
Bold graphics mix with the industrial bones of the spaces, scaled in a way to emphasize the sheer volume they’re working within — at moments demanding attention and at others providing key visual backdrops to aid and enhance the experience of navigating the campus.
Built for the Olson Rug Company in the early 20th Century, and then converted to warehousing for Marshall Fields at the height of their reach, The Fields is a mixed-use campus on the edge of Chicago’s Logan Square neighborhood, anchored by a 9-stage film and production studio complex that has breathed new life into this historic corner of the city.
Environmental Graphics
Signage Design
Client
Knickpoint Ventures
Signage & Graphics Contractor
Right Way Signs