The Westerly
Pewaukee, WI
Putting the ‘Living’ back into Senior Living
Set for completion in 2025 in the heart of Lake Country, Wisconsin, The Westerly is a landmark senior development that is set to shape senior lifestyles in the region for years to come.
Taking its cues from the grand resorts that once surrounded Pewaukee and its neighboring lakes, The Westerly’s brand and interior identity captures the spirit of freedom and relaxation that comes from time spent lakeside, with strong associations to sailing, fishing and the myriad vacation-oriented activities on the water.
Influenced by the building’s traditional exterior, interior finish selections blend classic architectural elements with a Lake Country-inspired color palette. Textural wallcoverings, graphic textiles and historical imagery further reflect the brand’s bold and nautical-inspired identity.
Naming
Identity Design
Interior Design
Print Collateral
Design
Website Design
Signage Design
Environmental Graphics
Art Curation & Development
Client
Matter Development
Architect
Galbraith Carnahan Architects
Contractor
Moore Construction