JJH3 Group
West Allis, WI

The “Missing Middle” at Six Points


Union Green celebrates people coming together and working toward a common goal. In the context of contemporary urban living in Milwaukee, Union Green represents a place where people can meet, play, eat and live in a vibrant corner of the resurgent Six Points neighborhood.

Developed as an exclusive collection of townhomes and apartments, Union Green's identity reflects the neighborhood's manufacturing roots with a community focus. Interiors play off both the neighborhood's vibrant history and its recent revival as a social hub with a clean and contemporary palette featuring industrial-inspired lighting and finishes. Townhomes feature a bold kitchen backsplash that echoes the brand palette and logo mark.


Naming

Identity Design

Interior Design

Website Design

Signage Design

Art Curation & Development

Client
JJH3 Group

Architect
Galbraith Carnahan Architects

Signage Contractor
Innovative Signs

Photography
Ryan Hainey