Wagner Pediatric Dentistry
Whitefish Bay, WI
A Brighter Space for Brighter Smiles
After 10 years establishing as the premier pediatric dentist in Whitefish Bay and a growing need for services in the neighborhood, Dr CJ Wagner decided to move his practice into a larger, brighter and more visible location. Our opportunity was to breathe new life in to Dr Wagner’s brand, through the development of a refreshed, engaging visual identity and equally impactful space.
The visual identity is an evolution of Dr Wagner’s initial language, with the goal of both better capturing Dr Wagner and his team’s fun and engaging manner, and also leaning in to a brighter, more engaging palette that ties it to the new space.
Interior selections feature bold and contemporary finishes that echo the brand’s playful identity and provide a modern backdrop for the custom artwork and signage throughout the space.
Identity Design
Interior Design
Print Collateral Design
Signage Design
Environmental Graphics
Art Curation & Development
Client
Dr CJ Wagner
General Contractor
Design2Construct
Signage Contractor
Innovative Signs
Mural Artist
Fred Kaems
Photography
Ryan Hainey