Three Leaf Partners
Hartland, WI
Elevating Lake Country Living
Located in fast-growing Lake Country west of Milwaukee, Westrock is a unique development of townhomes and apartments that have been thoughtfully designed within a hidden landscape that was once home to a sand and gravel quarry.
The gently undulating hills heading West from downtown Hartland create a secluded area of land where residents will enjoy modern comforts within a heavily landscaped environment, complete with clubhouse and pool facilities.
The name and visual identity for the development take their cues from this coveted pocket of Lake Country, balancing elevated design with accessibility and the recreational draw of this part of the state.
Interiors echo a modern farmhouse style featuring warm wood tones balanced by crisp black and white accents throughout the residential buildings. The clubhouse reflects a broader expression of the brand identity with custom graphic wallcovering, colored accent tile and nature-inspired artwork.
Naming
Identity Design
Print Collateral
Design
Website Design
Signage & Environmental Graphics
Interior Design
Art Program
Client
Three Leaf Partners
Architect
JLA Architects
Renderings
JLA Architects
Consultant
Justine Bateman
Project under construction — slated for delivery Summer 2025